U.S. News & World Report reputation campaign features the most timely and intriguing research happening on campus. The campaign consists of direct mail, print and digital ads, news story, internal and external email communications, landing page and video. Spotlight is one of a few projects that involves members of each team in the central marketing department.

My role: Work with team to strategize impactful visual representations of conceptually challenging stories, often without physical representations or actions to help tell the story. Provide creative direction for photographer and designer, ensure all visual campaign elements are strategically on-brand.

Photography by Dan Miller, The University of Toledo Photographer