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Challenge: Without budget for photography or video shoots, create a robust multi-channel awareness campaign.

Solution: Choosing hospice care is not giving up, it’s giving MORE. The goal of the campaign was to encourage patients and family to ask for Hospice of Northwest Ohio by name. Campaign elements included :30 spots, radio, updated web assets, outdoor, social and Pandora.

Response: Increase in families asking for Hospice of Northwest Ohio by name.