Don’t let another chair go empty.

Challenge: Encourage Ohioans to say “Yes!” to becoming an eye, organ and tissue donor, educate public of those waiting for life-saving donations and dispel common myths that deter people from registering.

Solution: The Green Chair campaign. “Don’t let another chair go empty” teaser video seen here — numerous :30’s, radio, posters, paycheck stuffers and community events created a buzz. Each of seven Ohio organ procurement organizations throughout the state received a custom green chair, designed as part of the campaign, to take to community events to raise awareness and created a wave of new profile photos of fans waiting to get their photo in the chair and share their story.

We far exceeded our two-year goal of new registrations in the first year of the campaign. This campaign kicked off in 2011, and lives on at current events and at annual sit-in features on news broadcasts to this day.

This integrated campaign was awarded an International Davey Award.